5 New Traffic-Boosting SEO Tricks

1. Site Architecture

2. Local SEO:

Pick the right strategy for listing your local business address. All local SEO experts agree — NAP consistency (which means that the exact same details/format of your business's Name, Address and Phone number are listed across the whole Internet) is one of the most important factors for your site's performance in local search.

3. Conversions:

Don't invest your time and money into SEO till you've tested your keywords with PPC. Thorough keyword research is crucial for any SEO campaign, and that is especially true if you are on a low SEO budget and can't afford losing time or money. How do you do that? Well, you can get an idea of your keywords' traffic potential from the keywords' monthly search volume. But how do you test their conversion potential?

4. Content

Make sure that your rankings aren't being damaged by content thieves. 37% of global marketing budgets are spent on online content. But with content being so important, why are we often satisfied with simply pushing it out and forgetting about it once and for all? One of the things that can happen when you turn your back on your content, is that it gets stolen. And what is more, this stolen content can damage your site's rankings or even outrank your original page.

5. Keywords

Start making better use of the good old Google AdWords Keyword Planner. "Keywords and keyword research are dead after the Hummingbird update!" You've probably heard that a million times before. But wait, lets dig a bit deeper into what Google Hummingbird update really was.

 Hummingbird was a "semantic" update. It let the search engine focus more on the meaning rather than the keywords. And, by grouping lots of keywords by their common meaning, Google was able to streamline its search mechanism — now giving a common answer to a number of "different-in-keywords" but "same-in-meaning" queries.